Research On Human Resource Development In Xi’an Xintiandi GrassCo.,Ltd

With diversity and demand the rapid development of automobile scale, auto parts industry has undergone a period of rapid growthStatistics show that from 2003 to 2013, China’s auto parts and accessories sales revenues grew to 22267.3 billion yuan from 3003 billion yuan,a net increase of nearly 2 trillion yuan. But the auto parts market competition will increasingly more severe.T as the-"commercial vehicle auxiliary brakes" development and production at industry-leading companies, this is top priority to find accurate market positioning for companies "commercial vehicle auxiliary brakes" product and develop effective marketing strategies to cope with changes in the market according to own actual situation and new market environmentIn this article,T made some analysis for "commercial vehicle auxiliary brakes" product including:marketing, product line, customers, marketing etc, and found the product market positioning & marketing problems and root causes.Further use of PEST analysis and five forces analysis etc theoretical models, have detailed analysis for t companies "commercial vehicle auxiliary brakes" of external environment and new change, pointed out T company in the new environment’s SWOT situation. On this basis, using the STP, product positioning theory, combined with the strategic vision of the company, which will help the "commercial vehicle auxiliary brakes" market segmentation, determine the target market of the target market, positioning the product. Finally, the marketing structure adjustmet, sales channels adjustment, marketing strategy is proposed operational strategy.Study shows the product from T company in market competition is fierce, but T also has considerable advantages in market competition. Use SWOT analysis, T commercial vehicle auxiliary brakes are analyzed on the basis of competitive advantages and weaknesses, opportunities and threats. Using targeted marketing theory, T commercial vehicle brake system product market segmentation, target market selection, and product positioning studies, achieving the target market is the core for bus operating companies, OEM seat passenger car manufacturers.When studied product market positioning for T company’s passenger vehicle auxiliary brakes, combined with survey results, given for t company in the marketing strategy will be improved as well as the resources required to implement strategies to support and measures.