| Humans thrive, prosperity and progress has always been associated with consumption a long-term unchanged topic. Economic activity derives from the consumer, and end up with consumption, so that consumption is greatly significance for human survival and development,economic prosperity and ecological balance. Industrial civilization behind for us to create a lot of brilliant civilization, but also to the resources and the environment has brought great crisis. When people rethink their development model, the concept of ecological civilization have been proposed,and with the development of the times and becoming an irreversible trend.For our current situation, the construction of green consumption outlook is not optimistic.With the development and the promotion of reform tide in recent years, the trend of western consumerism exerts a profound influences on Chinese consumption view.And have the impact on the traditional concept of frugal consumption dominance, resulting in a lot waste of resources, and energy, and showing the deteriorating situation. In particular, as the young generation,a major of consumer group, it is worth thinking over about how to choose a scientific and rational view of consumption in this modern ear.Contemporary young people is active in their thinking, although the economic abilities are not very well, but they have a strong desire for consumption, because they like to accept new things. Accordingly,they are also a large consumer groups who have great vitality and potentials. Youth is in formative stages of three views,so they are easy to be affected by other thought, in some cases exhibit some irrational, or not environmentally friendly consumer behavior, imposing great negative influences on self development, and depart from the concept of sustainable development that we advocate.This article is based on the current state of the environment faced by China as well as some thoughts on the sustainable development of our resources and energy development, trying to introduce the view of green consumer into young people’s consumer conception, in order to establish consumption conception which not only accord to the development of natural law, but also comply with the demand of social development,that is the "green consumer mindset." This paper consists of five parts:The first part is the introduction. This section summarizes the sources of the topic from a macro perspective by describing the research background, purpose and methods.The second part is ecological civilization and green consumption. This part mainly theoretically interprets the ecological civilization and green consumption by explaining the conception of ecological civilization and green consumption, as well as the relationship between the two.The third part, the connotation of young green consumption concept. This part mainly through the consumption concept of meaning, characteristics and classification as well as the youth green consumption concept should connotation that Marx’s ecological civilization- a people-centered concept of sustainable development and environmental awareness and environmental consciousness and moral responsibility are introduced, discussed the guide Youth possibility of the formation of green consumption concept.The fourth part is youth consumer attitudes and influencing factors in the sight of Ecological civilization. This section mainly describes the basic situation of contemporary youth consumption,and have a detail exposition on the factors that influence young consumers’ attitudes, which provide the starting point for a new direction and guide the young green consumption concept below.The fifth part is building measures of youth green consumer attitudes in the sight of Ecological civilization. This part mainly propose the feasible measures that in line with the real-life phase from the perspective of national macro guidance, more attention of school, and actively cultivate young families, and thus establish a true guide contemporary youth consumption concept. |
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