The Study On The Ecological Consumption On The Basis Of Ecological Civilization

From a macro view of consumption system, the consumption mode can be divided into ecological consumption and non-ecological consumption. The ideal pattern of consumption is the natural ecological consumption mode,but because of people’s consumption alienation, the non-ecological consumption patterns gradually occupy the dominant position.The non-ecological consumption caused the conflict between human and the environment,the excessive waste of resources,and the negative impact on human health to a certain extent,and even destroy people’s spiritual pursuit.Moreover,the non-ecological consumption indirectly caused the social unfair phenomenon,the most obvious phenomenon is the increasing gap between the rich and the poor.The non-ecological consumption is contrary to the concept of sustainable development as well,the pursuit of material desire enjoyment increased the consumption of environmental resources and ecological damage,and destroy the interests of next generation,and caused social disharmony,not only exacerbated the contradiction between people and the ecological environment,but also distorted human’s morality about the environment and consumption,seriously hindered the overall development of the society.So,to promote the construction of ecological civilization,we must change the unreasonable consumption mode,this paper will place the transformation of consumption mode on the ecological civilization and strive to explore,more research for consumption patterns.This paper focus on the defects of modern consumption and its negative impact, discusses the causes of ecological consumption,and analyzes the origin of ecological consumption concept,characteristics, contents,and proved the significance of the practice of ecological consumption concept and the necessity of the development of human society.Elaborated the harm of "non ecological consumption",and get the reflection from the the alienation of consumption,the effect of modern media and the lack of ecological consumption system.Then the paper from the government,enterprises and consumers expounds the path choices in the realization of ecological consumption respectively.Finally,the paper mainly tells the significance of ecological consumption from three aspects:the ecological consumption can help people to establish a scientific and rational consumption concept,can help the formation of the green consumer market,can help people have an overall healthy development,and can help contribute to promoting the sustainable development of society.