Strategic Co-marketing Model Research Of Zhenghai New Materials Co., LTD

Strategic cooperation marketing is one of the most important concept in marketing in the 21st century, compared with the traditional marketing, it has many obvious advantages, has developed into enterprise achieve higher sales and profits, the development, implementation enterprise expansion of new products, open up new market’s main marketing methods, is the strategic choice of many enterprises gain competitive advantage.The implementation of the enterprise through the strategic cooperation marketing, in order to obtain sustainable competitive advantage, to ensure that the enterprise obtain sustainable development.The paper is for Zhenghai new materials co., LTD. Under the condition of new economy and industry background, obtain and enhance competitiveness of marketing mode of design and practice of strategic cooperation.Enterprise’s marketing activities is the paper’s research content, exterior wall thermal insulation in the industry in the cruel market competition, marketing mode and the activities of the enterprise and complex and changeful environment is an organic system. The author of this paper uses theories of modern marketing strategic management, marketing strength, cooperative marketing Michael Porter’s Five Forces Model, value chain analysis as bases and tools. The author conduct the research on the content, the model,and the basic pattern of strategic cooperation marketing. Carrying on the analysis of the existing marketing pattern for Zhenghai new materials co., LTD. The proposed strategic cooperation marketing pattern thus provides Zhenghai new materials co., LTD with the cultivation of marketing competitive ability.This study consists five parts. The first part is an introduction. Describes the problem and its significance in the introduction, the current research status quo. The second section describes the basic theory of strategic cooperation marketing. In this section describes the conditions for implementation of the basic concepts of strategic cooperation marketing, correlation theory and the specific realization method. The third section describes the Company Profile and the marketing situation of Zhenghai new materials co., LTD. The fourth section describes the design of strategic cooperation marketing, from the team construction, the customer credit ratings and the sales policy, for Zhenghai new materials co., LTD. The fifth section describes the execute solution of the strategic cooperation marketing, mainly from the Points the target schedule and safeguard measures and so on.