Research For The Competition Strategy Of A International Freight Forwarding Company

Freight forwarding is a mature, market-oriented, industry, for international trade, the freight forwarding is an indispensable part. With our country entry into WTO, freight forwarding service industry market gradually opened up, additionally since 2008, spread the impact of the global financial crisis, the world economic downturn, the highly open freight forwarding market competition is more intense. Declining trade financial markets highly rely on import and export trade of Qingdao freight forwarding is particularly bad. How to improve their competitive advantage, has gained market share in consolidating developed on the basis of the new profit growth point, and then improve the profitability of enterprises, expand the scale of enterprises, become the challenges facing each of the Qingdao freight forwarding. In the face of the development of the new era, freight forwarding enterprise must find a way to fully play to give full play to its own advantage.A International freight forwarding Co. Ltd as a local famous freight forwarding is also actively explore how to improve their own competitiveness, how to implement the reasonable competition countermeasures.An important advantage is A freight forwarding own IT team, with the progress of technology, A freight forwarding company also hopes to actively explore how to develop more intelligent program for their own business services, to provide customers with more intelligent and more convenient query and management services.In the development of the company, A also accumulated a large part of the key customer, they also support main business income, how to work better for the key customer, and by the long-term stability of customers develop more customers, that urgently needs to solve the problems. However, because of lack of mature information technology in the field of freight service case could refer to, and A relatively conservative talent introduction mechanism, key customers growing demand for services, makes A has become more and more urgently need to improve its own competition countermeasures, to make self in the fierce market competition invincible position.In this article, through analysis of A company’s own situation, the combination of internal and external environmental analysis, using the potter five forces model, and countermeasures against A is obtained based on the information system, actively develop the third party logistics, improve the level of key customer management, strengthening the construction of internal team, to provide customers with high technology, high quality services, using their own advantages integration of resources, and enhance the competitiveness of A company in forwarding industry. In view of the current complex economic situation, this thesis has both dealt with the current competition environment of short-term significance and maintaining the beneficial to the long-term development of the company’s long-term vision.