| Forestry is an important basic industry in national economic development, forestry has not only provided the economic benefits of forest products, and provide ecological and social ecological products for the society. The versatility of developing forestry to forest, forestry enterprises and the government, the society has a great significance. The forestry is the outdoor industry, easily affected by man-made factors, such as natural disasters, and forest insurance is an effective means to guarantee the sustainable development of forestry.<On comprehensively advancing the opinions of the collective forest right system reform> is clearly put forward in establishing the policy system of forest insurance, improve the ability of farmers to resist natural disasters. Therefore, how to better and faster development of forest insurance is an important part of the forest right system reform supporting financial reform.In fujian province as the research object of this study, according to the characteristics of the farmers, behavior of farmer to behavioral economics theory, economic theory as a foundation, based on the decision making process to questionnaire, the farmers in the form of household, the peasant household’s willingness to buy on forest insurance were investigated, and the survey data, by collating and descriptive statistical analysis of survey data, after the Logistic regression model is adopted to farmers forest insurance payment will influence factors of empirical analysis, finally the theory conclusions, descriptive conclusion, the empirical conclusion, on the basis of the conclusion, puts forward relevant policy recommendations, forest insurance policies for the government to provide the reference basis.Research conclusion of this paper is as follows:first, farmers behavioral decision of forest insurance payments are farmers. Second, farmers by the higher level of education, for the village cadres and farmers participated in the forest insurance farmers home woodland encountered disasters are willingness to buy for forest insurance has a certain influence and surveyed farmers on forest insurance satisfaction is not high. Third, the number of family labor, farmers level of education, whether the farmers for the village cadres, whether farmers participated in the forest, forest insurance are satisfied and forestry production spending on forest insurance payments will have significant impact on farmers. Age, forest land area, total family income, farmers forestry accounted for the proportion of total household income, forestland whether suffering from disasters on forest farmers insurance payment will influence was not significant.On the basis of the conclusion, some Suggestions:first, to cultivate new farmers, pay attention to improving the ability of forest management; second, to strengthen the propaganda of forest insurance, and guide farmers willing to buy for forest insurance; Third, the development of forestry economy, improve the income of forestry of forest; fourth, encourage forestland circulation and realize the scale of forestry; fifth, to perfect the relevant laws and regulations of forest insurance. |