The Study Of Electronic Commerce Supply Chain Efficiency Exaltation Mechanism On The Basis Of International Marketing

With the development of modern information network technique, international trade has entered into an information age. With the help of Electronic Business, there are no obvious differences between domestic market and international market for every country, the world will become a bigger market. So the market environment which every enterprise faces to changes a lot and the competence becomes vehement. Therefore, at the beginning of 21st century, some enterprises choose Electronic Commerce to rebuild the structure of their supply chains, and get good results. Then the other enterprises also build and consummate their Electronic Commerce supply chains. At the same time, Electronic Commerce itself continues to change. Now it develops from traditional supply chain to international Electronic Commerce which can adapt to international marketing. This paper is intended to do some research of this new phenomenon under these circumstances.Through the comparison of traditional supply chain and international Electronic Commerce supply chain from the definition,characteristic and structure, there is a conclusion: the efficiency of international Electronic Commerce supply chain under the new commerce mode is higher than that of traditional one, but this can be achieved not by simple conformity. On the process of studying the mechanism of efficiency exaltation, Electronic Commercesupply chain is analyzed from three different parts------Electronic Commerce time chain,manufacturer chain and zone chain, When analyzing Electronic Commerce time chain , the time efficiency formula . When analyzing Electronic Commerce manufacturer chain, using the orb model and then making the new supply chain orb model. When analyzing Electronic Commerce zone chain, the theory of planet orbit transition and Honda example are cited to analyze, which can show the efficiency exaltation mechanism of the supply chain under the new commerce mode. Finally, there is a brief analysis of happily change that the international Electronic Commerce gives the special terminal in supply chain------government.