Study On The Development Strategic Of Taierzhuang Ancient City Resort

With the development of economy and the improvement of people’s living standard, tourism has become the modern society the most important of human life style and one of the social economic activities. In recent years, Taierzhuang city resort showing a rapid growth trend, but with tourism increasingly fierce market competition, the ancient resort gradually exposed part of the problem. With research of internal and external environment of Taierzhuang city resort, how can protect the environment and resources, at the same time be able to attract tourists, expand the market, has become the ancient resort is currently an urgent problem. Therefore, tourism development planning has become more and more important. In this paper, according to the actual facts of Taierzhuang Ancient City Resort, I studied the development planning of Taierzhuang Ancient City Resort based on the newest theories of domestics and abroad.This paper firstly looks back the basic theories of tourism planning and relevant modes. Then the development strategic planning of Taierzhuang Ancient City Resort, especially internal and external market environment of resort has also been studied. Lastly, this paper puts forward some developing plan in details and new ideas for further development of the Taierzhuang Ancient City Resort with the sustainable ideas.