Discussion On The Design Of The Ancient City Of Taierzhuang Tourist Souvenirs

Abstract:a long history of the ancient city of Taierzhuang was almost razed to the ground in the 1938 Taierzhuang war, in order to let the heart of Beijing Hangzhou the Grande. Canale bright pearl, "the best in all the land of theancient Zhuang" resurrection, begin from 2008, in the ancient city of the site in accordance with the "left the ancient, retro, bearing the ancient, the ancient" principle to start reconstruction. After the reconstruction of the city as a newnational 5A scenic spot, in the design and development of tourist souvenirs in a shallow, preliminary stage of development. This paper will combine the characteristics of ourist souvenirs, the status quo of the ancient city tourism and the future trend of the development of the ancient city souvenirs design ideas. Taierzhuang city contemporary historical position, has a long history of cultural source, multiple fusion symbiotic culture system, the prosperity of the rich cultural content is to explore the cultural roots of Taierzhuang city tourism souvenir design. In view of the status of Taierzhuang city tourist souvenirs, individual shops and small wooden combination of sales model, discusses the development of the ancient city of souvenirs, proposed the Taierzhuang city tourism souvenir development key:a prominent cultural war the "point" based on, according to the canal water culture the "line", spread culture of Southern Shantung the surface "and to cultural collection for relying on the souvenir design and relying on experience tourism souvenir design. In souvenir design philosophy focus on the use of the advanced design concepts, including the importance of the humanized design concept of environmental protection of green design, people-oriented, fashion creative and personalized design concept, need to focus on inner emotional design philosophy, pay attention to deep cultural design.