Comparative Study Of Intangible Cultural Heritage Tourism Perceived Based On Residents And Visitors’ Perception

The combination of culture and tourism has been the focus of attention of the tourism industry; culture is the soul of tourism. As a kind of precious cultural resources of intangible cultural heritage, representing and inheriting the culture gene and historical memory of all ethnic groups around the world, the development of the intangible cultural heritage tourism naturally concerned by the tourism industry. In recent years, with the development of tourism economy and informatization, the space of traditional culture has been a great shock:cultural reduction, cultural assimilation, and cultural invasion phenomenon is becoming more serious, the environment of tourism destination and the lifestyle of the residents are also influenced by tourism development in a certain extent. At the same time, tourists travel experience has been interfered, these phenomena undoubtedly have serious problems to cultural tourism and affect the sustainable development of tourism, for the intangible cultural heritage, the situation has been worse. Therefore, it is more important to protect the intangible cultural heritage. In this paper, taking the Huizhou Culture Ecology Zone,which is China first cross regional to protect of intangible cultural heritage as example, as tourists and residents perceive tourism to be research perspective, combined with relevant domestic and international research status, with the sensory perception theory in psychology, sociology affect cross-cultural theory, theory of travel experience, and travel Tourism Anthropology - attitude model for theoretical support, through questionnaires, field research as empirical research, build a research system. Finally, put forward my own proposals according to research conclusions. The full text is divided into three parts, five chapters:the first part is the background to the study, theoretical introduction and research preparation; the second part is empirical case study places; and the third part is the conclusion of the study countermeasures. The second part of the article, mainly as Huizhou Culture Ecology Zone for the case, and its representative Huizhou cultural characteristics of intangible cultural heritage for the study, to collect information and data through questionnaires and field research methods finishing, and finally use spss 19.0 software for data analysis. The entire analysis process consists of four small parts:the first part is a introduction of a small non-material cultural heritage:Huizhou culture ecological protection area. The second is a small part of the intangible cultural heritage for the analysis carried out by the project itself, the visibility of the intangible cultural heritage of this paper, the importance degree, the degree of preference, interest, and evaluation of the research. According to the analysis we found that subjective and objective for the intangible cultural perception itself both have the same heritage difference for high visibility and non-genetic material carriers have perceived more strongly, and the difference is reflected in some of the non-resident as a treasured heritage, such as pharmaceutical and tourism have not been recognized. The third part is based on the development of small non-heritage tourism perception of itself affects the survival of non-heritage research and development carried out by the statistical scoring rate, factor analysis, and principal component analysis which is divided into positive and negative factors. From the research we found that residents of non-heritage tourism impact of positive perception sensitive to the negative perception is not sensitive, but tourists are more sensitive from the comparative analysis. The fourth part is to further analyze the relationship between subject and object in the face of non-heritage tourism issues, and tourism perception between subject and object in itself, and was found by a greater degree of subjective and objective perception of the impact of tourism- correlation based on demographic characteristics; however gender and age is relatively less affected.Finally, at the end of the article discuss the problems that we should solve from four areas:government, residents and tourist passengers against these perceived differences between solutions, mainly to increase government investment in construction and related facilities, and for the scenic area are too increasingly. Promote and increase education and training of subject and object of intangible cultural heritage, while what the residents and tourists should do is to actively communicate, and analyze the obstacle during the development of intangible cultural heritage. At the same time, not only understand the problem of non-heritage tourism, improve the positive perception, cut negative perception, achieve the overall non-heritage protection and heritage, but also provide better space and environment for non-heritage tourism development.