Research On Folk Narration In Intangible Cultural Heritage Tourism

Folk narrative is the spiritual transmission of national emotion,and the process of folk narrative is the interpretation process of different narrative subjects to local culture.Whether it comes from the folk narrative in daily life or rooted in the tourist attractions,it will be endowed with new cultural connotation and branded with the mark of the times in the process of its development and evolution.At present,in the field of folklore,the research on folk narrative mainly focuses on the cultural connotation of folk narrative,the maintenance of folk narrative on national emotion and the inheritance of folk cultural spirit,and the lack of discussion on the construction of local discourse by multiple narrative subjects in folk narrative.Especially in the tourism context,it presents new folk narrative characteristics and construction significance,which is worthy of further in-depth study.The discussion of this topic will help to enrich the interdisciplinary context of folklore and tourism.Therefore,by paying attention to the folk narrative in intangible cultural heritage tourism,using anthropological fieldwork,network text analysis and other research methods,Taking Guizhou Danzhai Wanda town as the research object,and taking the language narrative,landscape narrative and behavior narrative in folk narrative as the conceptual framework,this paper discusses the content,characteristics and construction significance of local narrative and we Media Narrative in Danzhai Wanda town under the background of intangible cultural heritage tourism.The research finds that the folk narrative characteristics of Wanda town in Danzhai are mainly reflected as follows:(1)at the language narrative level,through the narration and historical construction of folk stories and legends of Wanda town in Danzhai,it can be seen that Wanda town in Danzhai condenses the spiritual core of intangible cultural heritage of Miao,Dong,Yao and other ethnic groups,presenting the narrative characteristics of diversified ethnic cultures;(2)At the landscape narrative level,through the description of the spatial layout and landmark buildings of Danzhai Wanda Town,we can find that Danzhai Wanda town contains a strong cultural heritage and presents the inclusive characteristics of traditional elements and fashion elements;(3)At the behavioral narrative level,through the tension of self-expression and the resultant force of traditional ethnic cultural performances,it shows the spiritual and cultural features of ethnic minorities in Wanda town of Danzhai and the characteristics of the times that tourism promotes change.In terms of we media narration,Danzhai Wanda Town,by virtue of its unique publicity mode,launched the activities of rotating mayor and rotating curator globally by using wechat official account,which made the town famous and reflected the innovative characteristics of pursuing inheritance and development.It is not difficult to find that the historical construction of folk narrative is to awaken the new forces of culture and adapt to the development and change of the times.In the development process of intangible cultural heritage tourism,the folk custom narration of Wanda town in Danzhai reflects the interaction between different narrative subjects and interweaves with the local actions of the National Rural Revitalization Strategy.In terms of the excavation of local historical memory,the evolution of cultural identity and the construction of symbolic meaning,Wanda town in Danzhai interprets the achievements in Rural Revitalization with the economic benefits of Danzhai County in achieving overall poverty alleviation,uses its unique historical memory to reshape the national cultural identity,and realizes the conceptual interpretation of object symbols,thus enhancing the local cultural self-confidence and national community awareness in the narrative.