The Marketing Strategy Research Of Sichuan TS Cultural Tourism Group

With the advancement of reform and opening up, China’s overall strength increased greatly, the vigorous development of tourism industry is in a period, people’s demands of the tourist reached an unprecedented height. In such circumstances, the tourism industry has become an important role in the building of the government, the enterprise investment around the territory. Sichuan TS text brigade group is established in this context a local state-owned tourism enterprises. The enterprise was established in October 2008, integrates the Suining city urban area within the scope of the most important tourist resources, the main target for the Suining city become a famous tourist destination in southwest China.I worked many years in the enterprise, rotate multiple positions, to the enterprise operation is relatively clear. Through the analysis of the data, found that enterprises in the process of operation of the marketing function is not fully play. This article attempts through to the enterprise itself resources analysis, questionnaire survey and analysis of tourism market, tourists characteristics analysis, fully understand the behavior characteristics of the target market, and use SWOT analysis, clear the advantages and disadvantages of its own, to accurate positioning of itself, so as to formulate the corresponding marketing strategy, marketing as the leading as the operational development of the enterprise tease out clear lines. At the same time also hope that through this article research, to the same type of enterprises, the scenic spot of operation have certain reference significance.