Impact Of Tourism Negative News Events To The Destination Image In The "We Media" Era

With the economic development and tourists demand changing continuously, tourism industry has experienced the initial resource-driven stage, product-driven stage, marketing and sales-driven stage. Now it is entering the stage of "image-driven". Therefore, how to survive in fierce market competition and create sharp image to attract more tourists which has become an important problem for destinations. Meanwhile, with the advent of era of we media, human society is entering a new media time of majority production and majority consumption. Negative impact news spread fast and widely in this background, which makes destination image management, is faced with enormous challenges. Study on the tourist perception of negative news events on tourism destination image influence helps to improve tourism destination crisis management capabilities of managing the impact of negative news.In this study, literature research and factor analysis, correlation analysis, regression analysis, two paired samples t test statistical analysis methods, such as with "Stranded Tourists In Jiuzhaigou Valley," for example, empirical research, the main conclusions include the followings: 1. Tourism destination image there was a significant positive correlation between the various components, shown in image management, cognitive tourism value, basic commodities, four factors and emotional image of tourism environment had a significant positive correlation between cognitive image of all the factors, and the overall image has a significant positive correlation, emotion has a significant positive correlation between image and overall image. 2. negative news events on the cognition of tourism image in 5 major factors, emotional image and overall image has a significant negative impact. 3. watch the video before and after, the "professional" cognitive image perception management in a regulatory role, "average revenue per month" on environmental perception of tourism, tourism product value perception effect; "Age" on the image perception of emotion regulation; " Occupation " have a regulatory effect on the overall perception of the image of; " Tourism experience " cognitive tourism commodity values in the image to watch the video before and after the image differences in perception, perception, emotion effects showed significant difference in the overall image of perception. According to the above results, negative events on tourist destinations tourism explosion of latent phase, stage, back-order policy recommendations. In theory, for the development and enrichment of the theoretical studies on tourism destination image and media background of destination tourism negative news event triggered the crisis of crisis management theory is important. In practice, help to improve tourism destination crisis management capabilities to address negative news events, more targeted to manage the impact of negative news events.The innovation of this study is mainly manifested in: Firstly,study tourism negative news events impact on destination image, and tourist destination response to negative events in the news strategy in the “we media era”;Secondly,research on the discrepancy of different tourists perception of destination image when tourism negative news events occur.