Study On Development And Promotion Strategy Of Telecom Operators IPTV Business

With the fixed-line voice revenue decline and the fission of the telecommunications market competition, various types of network integration further. Telecom operators are experiencing changes from the traditional voice service to the integrated information service provider. The domestic telecom operators see a new business market at a profit of IPTV business from the success of foreign carriers. However, analyzing from the current situation, for domestic telecom operators, There are three factors restricting the development of IPTV: the policy of obstruction, the business model and the user acceptance. For these issues, in this paper, firstly, introduced through the development of IPTV, technology and business properties of IPTV. From the start of users Consumer, IPTV on the existing industrial chain, Business model, Competition, User awareness, Market acceptance. On the basis of detailed analysis, IPTV on the development and promotion of business strategy and planning are proposed.In this paper, use SWOT analysis. For the operation of its IPTV industry chain co-operation of the main competition analysis, In the various segments of the industry chain through the IPTV business will form a complementary, mutual benefits tied healthy relationship. And the use of inductive reasoning, the comments of several major business model, Several extract the essence of business model. With the formation of the country to promote the universal significance of the new business model. The paper also use the Long Tail theory, Product mix and Market Segmentation theory, Urban and rural consumption of IPTV Perception and needs, Have to be taken at the scene, group purchase, experience and other marketing strategies, rapid market penetration and expand the scale of users.