Bio-fertilizers Extention Patterns And Farmers Behavior Pattern Choice In Hebei Province

With expounding the overall situation of the industrial development and some problems in the process of biological fertilizer production, this article detailed the promotion methods and models of biological fertilizer in Hebei Province by the method of questionnaire and from the current situation of biological fertilizer production in Hebei Province. This study highlights and analyzes the “manufacturers + channel dealers + farmers” operation pattern by interview investigation in a company named “Genliduo”. This study also compares and analyzes different operation pattern to get the best operation pattern through establishment the index system and evaluation single index in operation pattern. At the same time the different age and sex, different income and cultural level of farmers and favorable conditions and the choice of farmers’ biological fertilizer relationship are analyzed by the method of questionnaire survey for farmers. With solving the problems during its biological fertilizer promotion process in Hebei Province, This article gets the following conclusions and recommendations.The development of environment friendly agriculture is becoming the new bright star in the next 20 years. The biological fertilizer application is going to new direction with the development of environmentally friendly agricultural. But there are some problems in the biological fertilizer production. For example, it is lack of uniform industry standard in the biological fertilizer production. The fertilizer efficiency is instability. There are fakes and poor quality commodity in the market. So the government should establish and perfect and unified industry standards as soon as possible and to crack down on fake and poor quality commodity. Enterprises should focus on conquering the biological fertilizer technology bottleneck problem."Company + auto + farmer" This promotion mode enables manufacturers and distributors, manufacturers and farmers, dealers and farmers in three different business interests connected to the mechanism of the financial advantage, brand, personnel strengths and sales network edge and other effective combination, led to the promotion of a more effective model organism fertilizers."Village 365", "1 + 3 mode", produced four new models of "Enterprise + 110 agricultural science and technology" and agricultural electricity supplier for the promotion of agricultural science and technology has injected fresh blood. Their development to agricultural extension brought a new reform, with some cross-age significance, their produce to the agricultural extension brings new hope to accelerate the promotion of bio-fertilizer has some boost power.The AHP Extension Model of five quantitative analysis found that, in the promotion process covering the promotion of the area, to promote the effect, the most important support for farmers. "Manufacturers + auto + farmers" as a more mature model has a great advantage in the promotion. Other innovative model brings about a new reform, but the development is still not perfect, applications are not wide enough, we need to continue to improve, more responsive to the changing times.The use of the logistic model the factors affecting the willingness to buy biological fertilizer analysis conclude that gender identity farmers and independent of whether to buy biological fertilizer; negatively correlated with age, the greater the resistance to older farmers; and arable land, education, household the income is positively correlated with the increase of cultivated area, improve education, household income level increases, the more obvious promotion effect.The promotion of bio-fertilizer recommendations: First, recognition of farmers on the biological fertilizer is the most fundamental guarantees that only arouse the enthusiasm of farmers and intuition, can be successfully launched promotional activities. Second, to promote a favorable external environment, macroeconomic policy support and promote the government and relevant departments is necessary. Once again, to maintain the normal order of the mode of operation requires a strong support human, material and financial resources. Finally, we need a variety of agricultural extension methods simultaneously, improve attention, increase influence.