Flow Tracing System Construction Effects On Vegetable Producer Behavior

Agricultural products is the most direct, the most important consumer goods, but in recent years, the quality and safety of agricultural products events emerge in endlessly, Such as Sudan red duck eggs events, lean meat powder events,Dyeing prickly ash and Henan Nanyang poison leeks and so on. With the continuous development of economy, society and the Internet, food safety incidents of exposure and the health of modern people’s increasing safety consciousness form is serious, At all levels of government need to do is to strive to improve food quality and safety level, enhance consumer confidence, so efforts to build an effective regulatory system is indispensable.In theory, the problems of the quality and safety of agricultural products is an important reason of information asymmetry, responsibility not traces the causes of market failure. The information asymmetry is more obvious on agricultural product circulation channels. So the control law of produce quality safety problems of effective means is to enhance the transparency of information, the quality and safety of agricultural products control grasp agricultural products from the source to the end of the channel, through the agricultural product quality incentives production operator to improve the level of quality and safety, at the same time, through the clear responsibility of potential punishment restraint mechanism make the production operator to improve the level of quality and safety. Therefore, to establish an overall systematic agricultural product safety management system is particularly important. Under this background, the circulation of agricultural products traceability system has become the inevitable choice of agricultural product safety management system construction.Compared with developed countries, Chinese scholars study of agricultural products safety information traceability system started relatively late. General administration of quality supervision, inspection and quarantine, launched in 2003 "China bar code propulsion engineering", the article numbering center of China actively to tracking and tracing agricultural products work preparation, some domestic vegetables, beef products began to have their own id card. In 2004, local retroactive application from Shandong Shouguang, which development is given priority to with bar code "pollution-free vegetables quality traceability system research". Pilot construction began in 2010 the traceability, to verify, responsibility shall be investigated for meat and vegetables circulation tracing system. You can see that the vegetables as an important basic necessities of urban and rural residents, in the back flow construction of our country belongs to the laggard, and Chinese scholars to the circulation of agricultural products traceability system at present research mainly stays at the macro level, the focus of the study is limited in food traceability system established, the importance of food traceability system of culvert delay, etc. Specific to the microscopic level, such as there will be less studies from the perspective of farmers.In view of this, this article in vegetable producers, for example, in the second batch of meat food circulation traces the pilot city, Hefei city as a case, field interviews on local vegetable producers, the peasant household behavior, and in the process of flow tracing system construction influence on vegetable producer behavior, and it is concluded that the local vegetable producer behavior with the influence of the circulation of traceability system conclusion, put forward some Suggestions, in order to be able to all participating in Hefei flow tracing system related main body of the construction of some enlightenment.