Research On The Ecological Mice Of The City

Exhibition economy is a form of economy that is produced by the development of the market economy. It not only has great economic and industrial pull effect and correlation effect, but also can have a strong social and cultural driving effect. Therefore, it has drawn the world wide attention. MICE industry is playing an irreplaceable role with its powerful functions, and it quickly grows into an important industry in the tertiary industry.Ecology is the future developing direction of the MICE industry. China’s economic development has faced lack of resources, thus achieving ecological development mode has become the first choice for various industries in China. In view of ―resource bottleneck‖ problem during the economic growth in recent years, China is required to achieve ecological economic development,that is, to develop sustainably. The standard that taking GDP growth as the measure of economic growth is not the correct economic development standard. Because any industry that want to pursue sustained, rapid and healthy development must pursue the unification of economic, social and ecological benefits. In particular, ecology should be the inevitable trend of future development of every industry. Therefore, this paper selects an ecological MICE perspective to study.By constructing the basic system dynamics model of the ecological MICE, this paper analyzes the structural characteristics of the ecological system of MICE industry, as well as the dynamic feedback. The research shows that ecological MICE is affected by these factors together, they are: MICE enterprise, MICE facilities, MICE environment, MICE industry, the macro policy, population, economy, science and technology. Therefore, the ecology of city MICE should focus on the related factors. The paper is mainly divided into the following six parts:The first part analyzes the reasons why choosing this topic, the research background and the significance. It introduces the research progress at home and abroad, as well as research methods, the key points, the difficult parts, and the innovation points.The second part describes the theoretical basis of the relevant research, including: urban MICE concept, ecological MICE concept, system dynamics theory, and then carries on the review of the literature.The third part takes Shanghai for example, it analyses the conditions of Shanghai urban ecological MICE development.The fourth part describes the main problems of the development of Shanghai ecological MICE.The fifth chapter builds and analyses the System Dynamics Model of City ecological MICE.Chapter six puts forward the corresponding urban ecological MICE development paths according to the above analyses, and put the relevant research findings into practiceChapter seven points out the conclusions and deficiencies of the study, and forecasts the prospect of research directions.