Members’ Behavior Choice And Incentive Mechanism Construction Of The Water Users Cooperation Organization In Heilongjiang Province

Water users cooperation organization in Heilongjiang province was established after 2001, and the development pattern is different from the south, more for the world bank model, Members’ behavior choice is the most important part of water users cooperation organization, and they are the significance and key of water users cooperation organization development, but from the current situation, water users cooperation organization’s members don’t agree with it, and more inclined to "free rider" rather than the cooperation, therefore, the paper regard the members’ behavior choice as the breakthrough point, study members’ behavior in water users cooperation organization, cooperation or "free rider", and according to the status and the influencing factors of members’ behavior, and establish an incentive mechanism, on the one hand promote members to a positive cooperative, change the members’ "free rider" psychological, on the other hand, by means of this kind of incentive mechanism, driving the development of Water users cooperation organization in Heilongjiang province.In this paper, after reading related literature both at home and abroad and on the basis of onthe-spot visit and investigation, study member’s behavior choice in water users cooperation organization of Heilongjiang province. First, define the related concepts like water users cooperation organization and members’ behavior choice, take public product theory, property right theory, system vicissitude theory as the theoretical basis, further summarize members’ behavior and the characteristics of the choice, including inclined to profit, blindness, negativity and the features of contradiction. Then using the game theory method analyze the influence of members’ behavior choice, on the members, water users cooperation organization, and government policy, it is the key to the sustainable development of Water users cooperation organization, it is the evaluation standard of water users cooperation organization development. At the same time also decides the basis and direction of government policy then according to the collect data of questionnaire, using binary Logistic method to find out the factors influencing members’ behavior choice, found that members’ individual features, member management, members’ psychological cognition and water users cooperation organization system construction and so on all affect the behavior of members. On this basis, formulate incentive mechanism promoting cooperation. According to the difficulties and problems of water users cooperation organization in Heilongjiang province, put forward effective countermeasures and measures to protect the incentive mechanism.