Chinese Painting And Calligraphy Art E-commerce Development And Research

Chinese painting and calligraphy art occupy the main position in the art market, by art collectors and enthusiasts, along with the high-speed development of Internet technology, people ushered in the era of electronic commerce. In this context, the calligraphy and painting art electronic commerce also arises at the historic moment, the formation of the emerging model in the painting and calligraphy art market. In order to make the painting and calligraphy art better satisfied the demands of consumers through the electronic commerce mode, at the same time should be competitive and complicated painting and calligraphy art market situation. The system study on the calligraphy and painting art e-commerce development is necessary and rational analysis. In this paper in view of the painting and calligraphy art the development of electronic commerce made the following priorities:bottleneck painting and calligraphy art electronic commerce the main problems existing in the present environment; Third, the theoretical analysis of the internal logic of painting and calligraphy art e-commerce development; Finally, review the above factors, respectively from the calligraphy and painting art e-commerce platform construction, the development orientation, resource integration, policy support, etc are put forward for sustainable healthy development of painting and calligraphy art e-commerce strategies and Suggestions.