Based On The Hedonic Model Of Chinese Painting Art Pricing Study

From the economics point of view, this research mainly focuses on the pricing of painting art in our country. Through studying the pricing methods of painting art at home and abroad, the paper proposed using the Hedonic model to study the pricing of painting art; theoretically analyzing the characteristics of the painting art, the paper put forwards the characteristic variables of painting art; the Hedonic model was used to analyse the pricing of painting art for empirical; from the view of consumers to buy the painting art, the change situation of the feature variables'price was analysed as time.From the own feature of painting art itself, and based on the existing classification of the feature attributes for painting art, this paper joins the creation era and signature two new feature attributes. Moreover, this paper classified the feature attributes as painter properties, physical properties and sales properties. Painter properties included the name of the painter, survival condition of artists'; physical attributes included works'size, creation year, the signature, material; sales properties include auction companies and auction seasons. The data of Chinese painting and oil painting were collected from " Ya Chang art network " and was dealt with. First, the price was eliminated the inflation factor; and second, the qualitative variables were quantified.In the process of empirical analysis, different forms of Hedonic parameter models were constructed. The empirical results show that:the Hedonic bi-logarithm model is the optimal parameters model for pricing our Chinese painting and oil painting; painter's reputation, the size, and the survival condition of artists'had played a decisive role in pricing chinese painting and oil painting, and other feature variables play a no insignificant role.In additional, consumers'preferences to some painters and the creation year become more and more strong; consumers'preferences to material, auction companies and auction seasons bweakened gradually; consumers'preferences to the size of the paitings is changeless. And the corresponding feature prices also change accordingly.