Research On The Financial Management Of Electronic Commerce Industry

In today’s society of Internet technology and mobile network technology is highly developed, the electronic commerce operation of enterprises is an irreversible trend. From the beginning of the Alibaba to JingDong, vipshop, from QQ software to Micro message payment, pay treasure to the balance from the treasure, even up to now very the fire money to the shop keeper, permeability marketing companies also swept across the network advertising and Micro message circle of friends, Micro message sweep into two-dimensional code the popular vocabulary and so on, just a few years time, our network development change rapidly.The development of the Internet brings opportunity to the enterprise at the same time intensified competition among enterprises, direct participants worldwide businesses and consumers will become the electronic commerce activities. For enterprises, the existing market position and competition facing re-"shuffle" situation, in such a variable (economic environment vary from minute to minute), fast (the quick" eat "slow fish"), multiple (global competitors more) competition environment, how to improve the competitiveness of enterprises China, how to remain invincible? In twenty-first Century the enterprise management information is the response to the economic globalization, enterprises engaged in international business activities of the pass, but also to participate in international competition and division of the necessary means. The key of enterprise information management is the financial management information system. As an important part of enterprise management financial management if can carry out effective information will create more economic benefits to the enterprise. Financial management occupies an important position in the enterprise management. The enterprise is in order to profit, if the financial management work is not in place, the existence of the enterprise lost value, enterprise development is meaningless. The age of electronic commerce, enterprise development more need to improve the financial management, financial management, then, how to adapt to new changes in the age of electronic commerce? How to realize their information? To solve these problems, we must first understand the electronic commerce form which impact on our traditional financial management, financial management under the electronic commerce environment is relative to the traditional financial management have what innovation. This is where the significance of this study.This paper from the research background and the significance of the financial management under the electronic commerce environment starting, discusses the theories and views on the issue of scholars at home and abroad. We introduce the concept of electronic commerce in the first chapter, the background, and then describes in detail the characteristics of e-commerce. The basic flow classification and enterprise to the electronic commerce, make readers have a clear understanding to the electronic commerce. With this understanding, the third chapter will discuss the changes in financial management under electronic commerce environment, including financial management environment of electronic commerce, changes in financial management group specific connotation, financial target, financial research content of financial management, e-commerce,e-commerce environment structure of financial management business process. The fourth chapter mainly introduces the analysis of financial management innovation under the electronic commerce environment, the basic content and functions from the main financial management system, to the new characteristics of their performance in the new e-commerce environment analysis. The fifth chapter is the conclusion of the thesis is summarized.The innovation of this paper lies in the thinking of writing broke through the e-commerce financial management as the network financial management concepts, financial management under the electronic commerce environment not only the research or the development of certain financial software. But should first establish a concept, the traditional financial management theory,improve and update, the traditional financial management process reengineering, organization of financial management structure reconstruction, start from the two aspects of theory and practice, so as to adapt to the electronic commerce environment in a scientific and advanced management concept, management method and management technology.Due to the limitation of the author’s knowledge and time, this article also has many deficiencies. The article from first to last, are the text narrative, Jack the analysis of cases, boring machine. In general, there are a lot of room for improvement in this research.