Marketing Research Branch Of China Unicom Jinghai Large Customer Market

In recent years, the telecom industry three operators have made the whole business qualifications, since then, there has been a fundamental change in the telecom industry competition environment.Today,in the times when product quality and price tend to be increasingly coessential, how to compete in the market to main-tain dominance is the focus of development strategies for each communication enterprise.And competition for key account is a top priority for both the current and future market competition.in this paper, With China unicorn Jinghai branch as the research object。and from two aspects of macroscopic and microscopic analysis of their market competitive environmen first.then systematically analyses the operating conditions of China unicorn Jinghai branch Through the development of unicorn branch, business scope, organizational structure and marketing strategy,And points out its deficiencies and problems to be solved.at last,Emphasized the importance and necessity of Jinghai branch strategic reform.At last, on the basis of collecting and analyzing a large amount of data,with 4R marketing strategy as the core guiding ideology,respectively from four aspects, points out the insufficient of big customer marketing strategy from China unicorn Jinghai branch, and Target from marketing goals, the team concept, organization management, rules and standards put forward improvement ideas.