Research On The Project To Upgrade Marketing Ability Of Dezhou Branch Of Unicom Co.ltd

Currently, more and more business pay more attention on marketing, but in the actual process of the operation, this result doesn't obviously appear reflected from the marketing. The reason is caused by imbalance in the marketing capacity of enterprises. Enhance the marketing capabilities not only enable businesses to compete in the marketing activities in return for huge profits, but also ensure the smooth progress of marketing activities and marketing goals in enterprise. The marketing goals for the can also provide rich material basis for the follow-up development of company. Solid material resources will provide enterprises with broader marketing platform, so as to enhance its ongoing integration and the use of marketing resources, capabilities, and then will be to enhance marketing performance.In the current rapid development of communications technology, the communications market competitive is becoming saturated, customers spending more rational, the Texas Unicom is also working to enhance their marketing capabilities. Therefore, this paper firstly analyzes the importance of marketing capabilities for enterprise development, and then analyzed the status of Texas Unicom marketing capabilities, combined with qualitative and quantitative analysis, comparative analysis, combining theory with practice, the author analysis the distribution channels, product pricing, products and services of the Texas Unicom. Through analysis, we look forward to research in-depth on its combination of existing products and enhance enterprise competitiveness in the market, in order to improve marketing capacity and solve the existing problems in Texas Unicom. Through marketing capacity upgrade, It can strengthen corporate brand, improve customer perception, Increase channel capacity, improve service levels, and combined with their own advantages, operating out of a total healthy multi-business way, and propose the relative measures.