Research On Marketing Strategies Of China National Tobacco Corporation Tianjin Company

In 1982, the state established that tobacco monopoly system, the tobacco industry around the "unified leadership, vertical management, monopoly franchise", at the center of the requirements, established the system of strict tobacco monopoly management in the procurement of raw materials, cigarette production, cigarette distribution and cigarette retail in supply chain. In a period of time, the tobacco industry has made rapid progress and development, and made great contributions to the increase of national financial income and national economic development. With economic globalization, the domestic cigarette market gradually docking with the international cigarette market, the development of information network promoted the cigarette marketing information system establishment and the use of cigarettes online trading platform, the international tobacco control trend gradually speed up the cigarette marketingspace is compressed, the cigarette market competition is becoming increasingly fierce. As a distributor of tobacco commercial enterprises how to optimize marketing strategies, improve marketing effectiveness, improve self-image, build a harmonious relationship between the passenger and our, has become the key to deciding whether a space in possession of the fierce cigarette market, is currently the tobacco business enterprises urgently problems to be solved.China national tobacco corporation Tianjin company is the only legitimate cigarette wholesale agency in Tianjin.Difficulty of cigarette marketing is increasing along with the environment change of the cigarette market,macro economic downturn hit the cigarette market,intensify the contradiction problems between tobacco sales and tobacco control increased, Tianjin company will face greater challenges in the future.In this paper, the China national tobacco corporation Tianjin company as the research object, from the point of the China tobacco industry reform and development, the use of statisticalanalysis of sales data, business indicators, to master the situation of the China national tobacco corporation tianjin company. Using the method of PEST to analysis the macro marketing qnvironment; From the sales market, the competitive environment and customer demand to analysis the micro marketing environment; Using the method of SWOT to analysis business advantages, weaknesses, opportunities and threats; Through the analysis of the operating and marketing environment, find out the existing problems of Tianjin company.and according to the STP strategy and the 4P marketing combination strategy, put forward the marketing strategies about four aspects of product, price, place.promotion and the guarantee about three aspects of market order, information system.marketing team.