The Research Of Marketing Strategy Problems Of Huhhot Tobacco Company

China’s tobacco industry takes an important role in national economy. It turns overenormous taxation of profit to the state and it is the pillar industry to promote economy innational economy. With China’s accession to the WTO, however, China’s tobacco now hasbeen competing with its formidable rivals at home and abroad in a fair and open environment.There still exist many negative elements which will bind the development of China’s tobacco,such as outdated ideas and serious situation for enterprises of various types and levels etc. It is aworthy topic for manager of Chinese tobacco industry that how to confront the latesteconomical situation and win development opportunity in fierce competition. This questionshould also be considered by all practitioner of Chinese tobacco industry.This thesis analyzes the marketing environment of tobacco in the city of Hohhot withSWOT methodology; and points out strengths, weaknesses, opportunities and challenges duringthe development. After discussing the trend of Chinese tobacco market and grasping thedirection of tobacco industry, besides, problems exist in current marketing strategies of tobaccocompanies in Hohhot will be explored in this paper. It aims to put forward recommendationsfrom a new perspective on strategies of products, advertisements, and sales channels etc. Itpoints out that to survive healthily in the changing domestic and foreign environment for a longtime, Hohhot Tobacco Company must construct a modern marketing system with thecooperation of tobacco manufacturing industry, which is market and customer-oriented,strengthening the Brand name cultivation and maintaining, building sound marketing networkand Promoting efficiently and hoping to contribute a little to the reformation of tobaccoenterprises in China.