The Research Of Tourist Experience Of The Post- 90s Based On Tourist Consuming Behavior

With the development of experience economy, experience tourism has great potential in the development of tourism market. The essence of tourism is experience, which follows the whole procedure of tourist consuming behavior and influences the behavior afterwards. People have paid more attention to the mind health and mental pursuit of the post-90s, which can be reflected in their tourism. The post-90s is an emerging tourism consuming power, having special consuming ideas and behaviors. Nowadays the academics lack of deep and systemic researches on tourism experience of this group, the research on tourism experience of the post-90s from tourist consuming behavior perspective is relative rare. Therefore, this research, based on tourist consuming behavior, makes us informed of intelligence and aesthetic interests of the post-90s and helps us explore the value of youth tourism and handle the consuming characteristics of tourists and the development trend of tourism in the future.This paper, based on tourist consuming behavior, combining both theoretical and empirical researches together, researches the tourist experience of the post-90s. The author defines some terms like the post-90s, tourist experience and tourist consuming behavior according to the researches of literatures and summarizes the growth circumstance of this group, characters of their consuming behaviors, tourist experience and tourist consuming behavior to establish theoretical foundations for this paper. The author builds and improves the model of the factors affecting tourist experience of the post-90s on the bases of discussing the relationships between tourism motivation, tourist participation, demographic characteristics and tourist experience through factor analysis and correlation analysis. According to the different depth of tourist experience, the author divides the post-90s into four groups through cluster analysis and explores the similarities and differences of experience preference of the whole group through descriptive analysis and cross table analysis. By studying the interview materials, empirical research and literatures, the author concludes the character of tourist experience behavior of this group in effect of their unique tourist consuming behavior. Finally, the author proposes four marketing suggestions and looks forward to subsequent research.