The Situation And Development Of Rural Tourism Of Wenzhou Longwan

Rural tourism in foreign countries is a more mature form of popular tourism, rural tourism, although a late start but the development is very rapid. After twenty years of development, rural tourism has gradually become a public favorite tourist activities,abundant Longwan rural tourism resources, but on the level of development is still in its infancy, the relative lack of theoretical research on rural tourism development The problems encountered are still quite prominent, affecting Longwan healthy and orderly development of rural tourism. This paper studies the current development of rural tourism at home and abroad, deeply understand the connotation and characteristics of rural tourism,etc., for the sustainable development of rural tourism and other aspects are analyzed and combined longwan mere sentiment, the use of literature analysis, field survey, secondary data and other research methods to collect Longwan rural tourism development status and development issues in-depth analysis of studies cited parts of the advanced experience in the development of rural tourism in the process. Tease out the constraints Longwan healthy development of rural tourism "bottleneck", and the corresponding countermeasures, that is,to strengthen government guidance, good scientific planning, strengthen market management, innovative business models, and tap the cultural heritage, increase infrastructure innovation to enhance the brand image, develop new tourism products,increased publicity, strengthen environmental protection, strengthen the new rural construction and linkage to achieve sustainable development and other aspects of care, for opening a new situation longwan rural tourism development as soon as possible, in order to more the extent to promote the development of rural tourism Longwan District.