A Study On The Construction Of The Independent Travel Service System In City Tourism Destination

As the tourism market has become increasingly perfect and the need of tourists has changed, the traditional tourism way with travel agencies as the medium, the group tours as the main organizational form, and sightseeing as the purpose already can not satisfy the demand of tourists. The independent tourists not only focus on the tourism entertainment activity such as sightseeing but also pay attention on the participation experience. With the improvement of the urban functions, the independent tourists need more personalized and comprehensive service, especially under the background of the the intelligent cities and intelligent tourism, it is necessary to build a completed tourism destination service system.With the background of the rapid developing independent travel market, the increasing demand on tourism service of the independent tourists, the drive effect of the development of intelligent tourism and the construction of the tourism public service system, based on the theory of tourism system, service innovation and the theory of experience economy, the service system of the city tours destination is constructed. The system includes four aspects: travel information service system, the core consumption system, travel security system and tourism service management system.The empirical part selects Luoyang as the research object,According to the elements of the independent travel service system, and the analysis of the current situation of the tourism service system construction, the independent travel service system of Luoyang is evaluated by using the analytic hierarchy process(AHP). according to the evaluation results of Luoyang service system, it is necessary to complete the accuracy and effectiveness of tourism information, tourist touch screen system and travel booking platform remains to be perfect; It is important to make efforts to improve the food hygiene of tourism, tourist products features and quality, tourism activities’ richness and participation; The function of tourist distributing centers has not yet played out; In addition, there are some questions in the affinity for tourists, tourism policy support and tourism workers’ degree of education. Through the analysis of the above problems, this article put forward suggestions to promote the level of Luoyang’ independent travel service from the aspects of expanding main body of tourism service supplies, improving the construction of tourism infrastructure and intelligent tourism, this thesis also puts forward the proposal for optimizing the independent travel service system of Luoyang.