The Research On Current Situation And Development Strategies Of Tourism Destination In Dianjiang

In 2014,the State Council promulgated and issued the “State Council on the promotion of tourism reform and development of a number of opinions”([2014] 31documents).It instruct clearly that the tourism industry will be as a strategic pillar industry.In 2016,as the beginning year of the “Thirteen-Five”,all regions are construct tourism industry on the basis of the results in the "Twelve-Five",which make it as a regional economic growth and leading industries.Now with the increase in travel time and tourism demand,the new form of tourism based on the destination has become one of the main ways to relax and entertainment.Many areas through the tourist destination to attract tourists and to drive tourism economic growth.Chongqing is located in the western central part of China.As the strategic fulcrum of Chinese western development,Chongqing's development of tourism industry is concerned at home and abroad.Dianjiang is located in the northeastern part of Chongqing,and in the northeast of Chongqing ecological conservation development area.It has a long history and the location is very important.Since ancient time,Dianjiang is known as“the hometown of peony” and “the granary of old Sichuan”.In the “Twelve-Five”period,Dianjiang's tourism around the peony has a rapid rise.In 2015,it has to achieve the number of 1.75 million people and 480 million yuan of tourism income.However,with the development of tourism,Dianjiang's tourism industry development is hindered now.The government attaches great importance to the tourism industry development,and trying to adjust the direction of tourism development in time,changing the current negative situation and make the tourism industry as a strategic pillar industry.Based on the research,this paper analyzes the tourism of Dianjiang by SWOT method,and through the questionnaire survey we can understand the current situation of Dianjiang tourism from the tourists' perspective.On the basis of the research and the requirement of Dianjiang government,this paper explores the new model of tourism development in full time and full county tourism.And it is the first time to propose development of the healthy and wellness tourism to build the city of national health tourism,changing the status of tourism development of Dianjiang.The full text is divided into eight parts.The first part make a introduction through the background,research purpose,research significance,research ideas and methods to summary the general ideas of this paper.The second part is the theoretical foundationand literature review.Some related concepts and theories are defined and introduced,and then focuses on the tourism destination from the domestic and foreign aspects,which makes the theoretical basis of this paper.The third part through the four aspects of location,economic,administrative and historical culture makes an objective overview of Dianjiang to pave the way for the fourth part of Dianjiang tourism destination research analysis and SWOT analysis method.In the fourth part and the fifth part,the present situation of the tourism destination construction in Dianjiang was investigated and analyzed by means of questionnaires and SWOT analysis method.Then in the sixth part,the problem of the construction of tourism destination in Dianjiang was systematically summarized.In view of the existing problems,the seventh part is the research on the development of tourism destination in it.This part respectively from the overall level and the specific level to develop the new tourism destination.And the last part summarizes the full text on the basis of the first seven parts of the synthesis.It is found that Dianjiang county is rich in tourism resources but the development of tourism resources is seasonal and the development is seriously hindered.We should change the traditional tourism which is relies on leisure tourism and rural tourism,developing the culture of Chinese medicine and health and wellness resources,constructing the health and wellness destination,so as to realize the tourism as a strategic pillar industry of Dianjiang.