Organic Vegetables Membership Model Development Research

Organic vegetables membership model as a new marketing organic vegetables, organic vegetable marketing process aimed at resolving the producers and consumers of information asymmetry problem, few studies scholar at this stage of the model, and the lack of the whole operation meticulous research process. This study selected the current development of organic vegetables membership model representative of four companies: Dolly farm, organic farm Kras, vitality garden, mountain AllEasy analysis of organic farms. Refinement from this mode of marketing, production, logistics, membership services in four areas, along comparative analysis of organic vegetables membership mode of operation processes, including marketing links(publicity, pricing, cost structure, size and income), membership process(Membership will, membership requirements, membership type, rights and obligations), production processes(production planning, product supply, picking packing), the logistics chain(logistics, logistics cycle), Member Services(membership activities, support services, ancillary products Supply, complaints and suggestions) obtained four business membership model throughout all aspects of the operation of the common process, which found organic vegetables membership status quo mode of development, the main problems the following conclusions:An organic vegetable membership model in China has achieved some success, particularly in the production process standardization, diversity marketing, logistics and distribution convenient, member services and other aspects of the rapid development of humanity.organic vegetables membership model any course there are many problems in various sectors. Level marketing, pricing a single, low effectiveness of propaganda, and higher marketing costs, brand development is slow; the production level, the slow development of agriculture ERP systems, GAP standard is low, the lack of scientific production technology, production planning normative lowest; logistics level, higher logistics costs, logistics longer; membership services, normative poor, lack of organization membership activities, and ancillary services to be improved.According to some organic vegetables membership list of questions the existence of model development, marketing, production, logistics, service members made suggestions in four aspects, under the summary results:Improve production technology, improve production management system; The number of brand development concept, improve marketing effectiveness;The establishment of industry alliances, improve collaboration, supervision mechanism...