Study On The Environment And Countermeasures Of Jining Nanyanghu Farm Organic Vegetables Development

With the rapid development of society, the economy continues to improve, people’s quality of life improved significantly, as related to the security of food safety problem of the people’s health, has received wide attention from the masses of the people. Organic vegetables for high quality vegetable products based on the characteristics of pure green, no chemical pollution, slowly to be trusted by more and more people. This paper refers to the domestic and foreign related literatures, the organic vegetables as the main research object, summarizes the advantages, disadvantages, opportunities and challenges of the presence of organic vegetable industry development, and the development of organic vegetables China conducted a detailed analysis of multi azimuth.Taking Shandong Jining Nanyanghu Farm (hereinafter referred to as:Nanyanghu farm) the actual situation of development of organic vegetable industry as a blueprint,a detailed analysis of the organic vegetable industry model of Nanyanghu farm, in the process of the analysis found that the organic vegetable industry of Nanyanghu farm,now is still in the low-end organic vegetable industry chain,the existing processing and sales of a serious shortage of capacity. It should give full play to its strong comprehensive strength and has the advantages of excellent natural conditions, the expansion of exist ing organic vegetable industry chain, to high-end chain and increase the added value of the link to enter the. Organic vegetable industry for the development of Nanyanghu Farm better, special will compare points selected Nanyanghu Farm organicvegetable industry status quo and development strategy of the integration of industrial chain, its clear to the top of the industrial hain development, development to build a market-oriented industry direction. Suggest the accelerate the system reform of enterprise sales management and production system, the formation of production, supply and sales of one-stop business model. Among them, the production level of science to expand the planting area, the formation of scale benefit, and further depress the cost,make full use of land resources; processing level to the standardized processing, strict product quail-ty, improve the added value of the products; sales to actively open upsales channels, the realization of "agriculture super docking", reduce channel levels of consumption,effectively improve the organic vegetable market competitiveness.Safeguard measures are mainly set up specialized agencies, financial security, personnel security, transportation secur-ity, risk control etc.