Research On Tourist Destination Information Evaluation From The Perspective Of Big Data

Tourist information is an important means to promote the development of tourism, and also is an important way to enhance tourism competitiveness. With the rapid development of information technology and the widespread popularity of modern communication equipment, mankind has entered an era of big data which take the data value as the core. Currently, it is no longer only take the intuition and experience as a basis of decision-making, more importantly, on the basis of big data techniques to analyze the relationship between the data and then make rational decisions. The arrival of the era of big data changes tourist destination information of the evaluation criteria. Therefore, in terms of tourist destinations, to re-examine the information evaluation criteria, establish a rational evaluation system, which has become a real problem tourist destination information development process faced. In this case, to enhance research on tourism destination information evaluation is of great significance to the healthy and rapid development of the tourism destination of information technology.On the basis of predecessors’ research achievements about tourist information, in the perspective of big data, this paper carries out the pioneering research on the construction of tourism destination information. First of all, through analyzing the theory of tourism information and Big Data, we has been clear about the present development situation of tourism information and Big Data, and combining the tourism destination information development and related theory about big data research, this paper has put forward a set of evaluation index system of tourist destination information which covers 26 indexes to evaluate the Tourism Destination Information. Then use the IBM SPSS Statistics 19 and the factor analysis method to analyze 26 indexes were selected, determine the final evaluation index system by extracting common factors, and obtain the weights of various common factors and the original variables by calculating. Finally, taking Shandong Province as an example to make empirical analysis, on the basis of determining weight, through the fuzzy comprehensive evaluation method to evaluate the development situation of Shandong tourism destination information, points out problems existing in the process of Shandong tourist destination information construction, and then according to the problems put forward the corresponding countermeasures and Suggestions, and providing reference for Shandong Provincial Tourism Destination Information.