The Optimizing Strategy Research On The E-Commerce Curriculum System Based On The Market Demand

This research studies the e-commerce curriculum system in vocational colleges. After extensive literature survey and thesis retrieval at an earlier stage, a lot of papers on the construction of e-commerce curriculum are found. However, these research papers mostly are in superficial level and theoretical discussion. Concrete measures to resolve the problem are brief talk. In the process of curriculum construction analysis, these papers only give a simple list of some of the problems, but lack data to support them. To solve these problems, this research puts forward its own analytical methods. First, through systematic survey, selective analysis and soliciting opinions from all sides, this research establishes course assessment indicator system for higher vocational colleges and designs criteria for the indicator system. The research conducts a questionnaire survey to collect data and calculate indicator system weight by the use of objective weighting method and analytic hierarchy process in 15 vocational colleges offering e-commerce major in Hebei Province. Second, this research applies fuzzy synthetic evaluation model and taking Hebei Institute of Machinery Elctricity as an example, comprehensively evalued the overall level of the construction of e-commerce curriculum system in the Institute. Third, according to the calculation result of the indicators, the research makes quantitative analysis on the indicator system, finds out the specific problems in the construction of e-commerce curriculum system of Hebei higher vocational colleges, and puts forward improvement measures. Finally, combined with the problems in the construction of e-commerce curriculum system and the market demand for e-commerce talents, the research establishes the e-commerce curriculum system of higher vocational colleges based on the market demand from the following four aspects: main course design, reform in education,practical teaching, textbook construction.The e-commerce curriculum system of this research offers significant reference for the construction of e-commerce major.