| Tourists demand is more and more personalized, while competitive in tourism industry is also growing, survival of the fittest is natural law, competition has always existed, research for competitive is gradually concerned. In addition, Chongqing is the only municipality in western China, known to the mountain, the unique layout of the terrain makes the city of Chongqing dispersed, social and economic development unbalance of the county makes tourism competitiveness of the county different. Through analysis and evaluation of Tourism Competitiveness Differences for the county of Chongqing, it made specific and feasible tactics, it will provide theoretical guidance for tourism planning and development. And sustainable development of tourism-related counties can be achieved, promote the development of other related industries.This paper summarized the relevant theoretical basis.For the case of previous studies which for tourism competitiveness ill-defined concepts, it analyzed the related concepts. Then it reviewed current research of tourism competitiveness factors, tourism competitiveness evaluation methods, tourism competitiveness index system and strategies to enhance tourism competitiveness and other respects. Principles of constructing the index system were as a guide, referring to "Chinese city tourism competitiveness evaluation index system" of China Society of Urban Economy and other relevant information, combined with the concrete practice of Chongqing, tourism competitiveness evaluation index system is constructed. The tourism competitiveness divided product competitiveness for resources, marketing services competitiveness, safeguard the competitiveness of tourism in three parts, and then focus on these three categories of competitiveness to build a structured, structural integrity evaluation system. Using the analytic hierarchy process, and through expert scoring method, the weighted composite of the county to get the comprehensive competitiveness of the relevant class score, and classified, and it spaced them. By Weighted product competitiveness of tourism resources, tourism market competitive services, travel insurance competitiveness.It obtained comprehensive competitiveness of all county.The paper divided it into three categories using natural segment point method in accordance with the scores level. The first category include Yuzhong District, Jiulongpo District, Yubei District, Nanchuan District, Qijiang District, Jiangjin District, Nanchuan District, Shapingba District, Beibei District, Yongchuan District, Jiangbei District, Wulong County. The first category include Dazu District, Wanzhou District, Banan District, Wushan County, Youyang County, Fuling District, Fengjie County, Shizhu County, Changshou District. The third category include Kaixian, Fengdu County, Tongliang District, Hechuan district, Wuxi County, Qianjiang District, Yunyang County, Tongnan County, Rongchang County, Dadukou District, Bishan district, Pengshui County, Zhongxian, Liangping County, Dianjiang County, ChengkouCounty, Xiushan County. Finally, it proposed tourism specific strategies to enhance the competitiveness according to the county tourism competitiveness strengths and weaknesses. |
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