Analysis On The Investment Of Enterprise Based On The Input-Output Perspective Effect

In our country since the implementation of reform and opening up, the market space is widely expanded, the development of enterprises are facing more opportunities and challenges. With the global economic integration and the promotion of China’s industrial structure upgrading and adjustment,enterprises have also gained more and more investment opportunities,investment development mode is gradually showing a trend of diversification strategy.The actual needs of enterprises investment and development is not only its own business, but also the urgent needs in China based on the reality of economic development. As part of the traditional industry overcapacity and fierce competition, and remaining resources of enterprise capital expansion generated demand market opportunities, then investment has become a new topic for many enterprises. In addition, China’s current level of the national economy while constantly improved, but compared to the world economy,especially in the high-tech field represents the future development trend, there are still some distance. Therefore, in order to improve our comprehensive national strength, the need of industrial structure to the economic construction of China’s transformation and upgrading, but also to further open the international market, the need to enhance the comprehensive competitiveness of enterprises in China, improve the international development trend of China’s enterprises.In this economic environment, from the last century in the late 90’s, our country enterprise re investment and diversified development strategy use has reached a climax, all walks of life will be a lot of capital investment enterprises in the market, the various sectors of the new entity is be busy at putting up installations construction, various mergers and acquisitions on the market also in like a raging fire the. But because of the lack of experience, management is backward, and due to overheating of the market enterprise opportunismpsychological, the result is also a natural "several glad several sorrow" emerge in an endless stream, a classic case of a variety of success and failure. Part of the enterprise look modest, to suit their own investment and development strategy,so as to improve the economic benefit of the enterprise, make the enterprise scale and future development to a new level, sea Er, Shuanghui, TCL; but some enterprises due to prior to the market risk and its strength is insufficient to assess the just out of the market, optimistic and blind expansion of follow-up,serious management and operational problems encountered during the implementation of investment and development, because did not change the strategy in a timely manner, or the original resources of enterprises has been consuming net, cannot save the wrong investment damage, and eventually make the enterprise bankruptcy or crisis. The failure of investment enterprises are also many, such as the four pass, the giant, franc, spring, the sun god, Little Swan and other enterprises. InIn order to help the enterprise decision-making for investment direction, in this case will be choosing the actual operation data of some well-known domestic enterprises, the use of fuzzy mathematics and data envelopment analysis(DEA) mathematical model of the empirical analysis of the case data,evaluation of the selection of the business performance in nearly three years, in order to objectively reflect the enterprise portfolio made in operation effect, also can provide the reference and empirical analysis tool for other investment enterprises. Study results, and on this basis, put forward reasonable suggestions and policy guidance, so that is being or has been invested in the development of China enterprises in a scientific and reasonable principle, maintain the sustainable healthy development.