Exploration And Practice Of "1+2+2"Agricultural Extension Model

Enter twenty-first Century.a lot of changes have come into being in agricultural mechanism,such as the transition from traditional agricultural system to the modern agricultural system, the constitution of agricultural product and management pattern of the family contracts, the increase of technology connotation in agricultural product, the improvement of farmer’s quality and the variation of farmer’s life style.These remarkable changes increase the requirement for science and technology, which poses a serious challenge for existing agricultural extension system.So it is foremost to accelerate the reform of existing agricultural extension system and to create a new system.Under the new situation,colleges and universities should participate in the national agricultural technology innovation system actively and be duty-bound as the main body of the new diversified agricultural extension system in China."1+2+2" team composed of a university professor, two county technical personnel, two local experts, university as a platform, achievements in science and technology as the engine. Centered on demonstration village and demonstration household, bring science and technology to famer to promote agricultural transformation. Through investigation of the actual situation of Mei County, including local agriculture industry, the structure of the labor force and culture degree, leading enterprises, analyzes the importance and the feasibility of agricultural extension. Mei County Agricultural based kiwi, Survey show that kiwi fruit industry has advantages of early development, large scale, government supporting and so on, but there are some problems, such as agriculture feminizing labor force aging, low degree of culture, so agricultural extension very necessary. Then, make analysis of promotion team personnel depend on five win effect factors in communication sciences. as well as survey the research situation of university in the field of agriculture It is proved that the team have the feasibility of operation in Mei County. Finally order to solve the problem of abuse swelling agent in Mei County, design a kiwifruit precision controlled pollination experiment to explore out the new kiwifruit pollination technology. Through popularization of the kiwifruit pollination technology put "1+2+2" Agricultural extension into practice.Practice has proved that the "1+2+2" extension model of has plenty of advantages, such as good scientific research environment, high-quality marketing personnel, marketing personnel hierarchy, strong promotional effort. also found that there are some shortcomings, such as lacking unified management, low cohesion, incomplete knowledge structure and other shortcomings. Based on the understanding of Mei County local conditions, put forward some feasible suggestions. Establish achievement outcome & incentive transformation mechanism, evaluation mechanism, network promotion and cooperate with the local leading enterprises etc, to establish a suitable system for the generalization in Mei County.Future research can be reference "1+2+2" promotion mode running in Mei County.