Development Strategic Management Of Huadian Shandong Branch

This thesis is the situation of environmental protection in our country is becoming increasingly grim situation, huadian Shandong branch as the research object, studies the development strategy of power generation enterprises under the new situation.This paper collected a large amount of electric power industry data, the development of power industry status and the strategic management theory has carried on the brief overview. Using PEST analysis method of huadian shandong branch of political and legal environment, economic environment, social culture and natural environment, technology environment, this paper analyzed the external macro environment; Using Porter’s five model in shandong electric power market demand and market competition structure analysis, according to the external factor evaluation (EFE) matrix analysis method, external opportunities and threats of huadian shandong branch summary analysis, to study the opportunities and threats of huadian shandong branch.In Huadian Shandong branch core competence, raw material supply, financial status, organizational structure, human resources, marketing situation and internal environment analysis, use of internal factor evaluation (IFE) matrix analysis, studies the internal condition of Shandong branch, China Huadian Corporation.The overall analysis of shandong branch, China huadian corporation, on the basis of internal and external environment, uses SWOT method to analyze the enterprise facing the opportunities and threats, advantages and disadvantages, through quantitative strategic planning matrix (QSPM) to carry on the strategic choice and make sure the development strategy of shandong branch, China huadian corporation:take the SO strategy, growth strategy, optimize the development of efficient "fire power" project, to speed up the development of clean energy projects, actively expand the scale of the machine.In order to guarantee the effective implementation of the strategy, from the optimization of regional control, new energy control mode, improve capital operation ability, optimization of human resources management development strategy of security measures are put forward.