A Research Of Domestic Railway Wagon Product Developmental Strategy Of Qiqihar Railway Rolling Stock Co.,Ltd

Under the background that the industrial structure is being adjusted, the mode of economic development is upgrading and railway development and revolution is moving forward, Qiqihar Railway Rolling Stock Co., Ltd (QRRS) will face a new opportunity and risk. How to formulate a business development strategy that can help QRRS to make use of its own advantaged, to overcome its disadvantages, to grasp the new opportunity and to avoid the risk, it has become the key to QRRS that whether it can have successful operation. This thesis utilizes the relevant strategy management theory, identifies and analyzes factors that affect the railway freight wagon industry, forecasts the opportunities and challenges brought by the change of environment, and seeks to formulate the best development strategy for domestic railway freight industry in consideration of QRRS’s own advantages disadvantages and the interaction relationship with the environment.The thesis first analyzes and evaluates the macro environment of domestic railway freight industry that QRRS is in, the competing condition with the PEST analysis method and Porter’s five competitive forces model. Then it comes to the idea that the railway freight business of QRRS is faced not only with development opportunities, such as the healthy economic development in China, high attention paid to the railway transportation, moving forward of revolution of railway freight transportation and the improvement of domestic consumption level, but also with many threats, such as excess production capacity, fast upgrading of railway products, marketization of railway industry, and the change of quality traceability.Secondly, the thesis analyzes the internal resources and capacity with internal factors evaluating theory. It comes to the idea that the railway freight wagon business of QRRS not only has many advantages, such as leading R&D capability, strong manufacturing capacity, good employee team, good financial environment, high management level and good company culture, but also has many disadvantages, such as limited resources, lack of attraction for high level elite, high manufacturing costs and fluctuation of products quality. Then the thesis analyzes the internal and outside environment of QRRS with SWOT model, discusses and determines the operating strategy of QRRS, which is leading technology, expanding resources, marketing of key customer, human resources, flexible production and operating with high quality. This thesis also formulate the method of how to researches on the implementation, evaluation and control method of the strategy.At last, the thesis puts forward suggestions on eight aspects for QRRS in order to put the strategy into effect and improve the core competitiveness of QRRS.