Meg Company Marketing Strategy Research

In the past decade, with the overall development of China’s macro economy, people’s disposable income increasing, the demand for consumer goods from the perspective of quantity and quality improved. At the same time, due to the People born in the 1970’s and 1980’s become the mainstream of apparel and related industrial consumer market consumer groups, not only to promote the industry to further improve the aesthetic taste of the from the perspective of the customer’s consumption behavior also brings along the changes of the clothing retail industry. And the rapid development of Internet technology has produced two kinds of products, one are e-commerce sites, another are social media software. Under the influence of the above three factors, the clothing retail enterprise management is facing opportunities and challenges, enterprises deal with their own marketing strategy to review and make adjustment of advancing with The Times, in order to deal with because of the change of market environment and the challenges.Based on Meg company as the research object, using the modern marketing theory, strategic management methods, based on the clothing retail industry development present situation, development trend of Internet shopping mode, at the present stage and foreseeable short-term consumer behavior model, the Internet technology to the enterprise organization and individual consumer groups form and the relevant market demand analysis, the influence of each, Meg market opportunities and threats faced by company. Then, according to the marketing theory of 4Ps and social marketing law as the basic framework, combining with related the application of Internet technology in the retail scene, to summarize the whole analysis, and concludes the Meg company can draw lessons from the related to the marketing strategy of operating plan, strengthen and changes in the related business links for the company to provide decision basis and played a guiding role. Also hope to be able to on the change of other similar companies in China’s retail industry to provide some reference.