Research In Management Of Dingfeng Sauce Industry In Pinghu

The various handicraft industries are important in rural areas of modern economics. Scholars on the development of the major handicraft industry have done relatively well studied. Sauce industry, which is closely related to people’s life, has been rarely researched yet. The impact of imported similar goods towards this industry was relatively small, while the domestic situation, economic policy and the the efforts of the sauce industry itself are the main factors which influence the development of this industry.In Jiangsu and Zhejiang Provinces, many sauce workshops which went bankruptcy after the ravage of the war, Dingfeng Sauce Factory, which was established during Tongzhi’s reign in Pinghu, Zhengjiang province, and survived the war time, managed to restore its production and lived up to the middle of 1950s, after which it was transformed to Pinghu Brewery in the Joint State-private Ownership Movement. Ding Feng’s success was not only derived from the dogged vitality of handicraft production, but also from its specific management in various aspects.This article analyzes the management of the Ding Feng from three aspects:its human resource, its economic capital and social resource. Human, economic, and social resource in some way about the development of Ding Feng. We can conclude that Dingfeng Sauce Factory has made the most of its human resource by looking into its leadership mechanism, workers’promotion channel, and salary system and welfare benefits. Meanwhile, we will find that Ding Feng has made the best of its capital by exploring its use of fluid and fixed capital. The development of enterprises is also subject to the external environment. Good connections which are closely related to the interests of any one company. Enterprises production and marketing are exposured to the social network. Procurement, product promotion, fund raising and other raw materials have to rely on a more extensive network of contacts and social resources.So, last but not least, we can see that Ding Feng was trying its best in maintaining its reputation by researching its commitment to various social affairs. In order to better promote the healthy development of sauce.This article is not only just an article pries sauce management methods from a certain stage or a certain aspect, but from the impact of its development of the business and management factors expand the overall analysis. In particular an increase of the previous research community resources has never been involved in investment and utilization analysis. Thus is able to present concrete and comprehensive management of real Dingfeng sauce industry. Through this case, the author hopes to seek to efforts and changes on the survival and development of modern sauce industry.