The JZG Financial Consulting Firm Micro-Marketing Strategy

In the new era of social interaction and networking rapid development of information, especially the rapid development of mobile Internet terminal equipment, in order to make chat software represented by the new means of communication, not only as people living in the most popular topic, but also has become people’s lives one way to make the way people’s social activities has undergone a qualitative change. Through the Internet, social media, interactive mobile phone software, information exchange and cooperation between people has been a huge improvement. Today’s consumers will be their opinions and ideas for any business, marketing and product freely distributed through social media platforms to the Internet, and quickly spread through the sharing and social relationship between the individual and spread. And in the process, each participating individual opinions and ideas will be added to the original message, continue to be rich, the entire information expansion process, the role of enterprises to be marginalized, but you will never be able to guide the single dominant consumer remarks! Therefore, the focus of discourse related marketing joint evaluation activities, such as the right market already dominated by the company from turning dominated by consumers, businesses had to give up their traditional marketing concepts. This allows the financial advisory industry operators are also aware that the data of Internet marketing that can help the rapid development of enterprises.The JZG Financial Advisory Co. to develop a new business model of professional development of the Internet market. Using the we chat and micro blogging for network marketing, which has great exemplary. Through the study of traditional financial advisory business and new marketing model, using 4Cs and 4Rs as the guidelines and combined 4P marketing theory to develop The Gold Number Finance’s network marketing strategy. Proposed method using micro-channel marketing platform combined with micro blogging, achieved significant economic benefits, sloved the company’s network sales. In this paper. Chengdu JZG Financial Advisory Co., Ltd. as a model:the beginning, we first analyze the characteristics of the times we live in-the big market is dead, the market is dialogue. Enterprise only and users work together to create, distribution, marketing and support products in order to get a return in today’s market. Secondly, we must know that in this new era, the Chengdu Business JZG Financial Advisory Co., how should do? How to change companies, organizations and managers work? How to survive? How to benefit? Finally, to understand today’s most successful businesses is the network platform, such as the cost is very small, the pace of development will be unparalleled. At the same time understand the sales channels, contacts, products, and even have the intellectual assets is no longer the key to success. With all member companies to brainstorm and combine the Delphi technique, the company’s existing strategic repositioning in the market for niche or specific target object services. STP strategy and marketing theory combined with the introduction of new specialized cooperative marketing network links, using open cooperation, gift economy, marketing strategies, the use of holiday promotion, limit spike, the company will receive treasurer gold coupons and other promotional methods.Through the implementation of micro-marketing strategies in this article, significantly improved marketing effectiveness gold dispensers Financial Advisory Co., Ltd., the company the number of customers and activity has been greatly improved. In this paper, a method for marketing innovation, combined with we chat marketing and micro blogging marketing activities to attract customers and clients to use the golden number vouchers, voucher issuance maintain treasurer and recovery of normal operation, to achieve better marketing results.., With the micro series of marketing strategies, The Golden Number Advisory Co not only to solve the popular micro-marketing issues, but also provide a valuable reference for other financial advisory company’s marketing development strategy.