Research On Marketing Mix Of RT Company

In the past ten years,China's advertising market has been a benign development trend,the annual growth rate of the advertising market has reached more than 10%,China is already the world's largest advertising business in the world.So in recent years,many foreign strength strong,influential brand advertising company,entered the Chinese market,which makes the layout of the Chinese advertising market has undergone tremendous changes.At the same time,local advertising companies facing tremendous pressure of competition.RT advertising company as a member of the local advertising companies in China,to achieve development in the fierce competition in the advertising field,it is necessary to its marketing strategy adjustment,is committed to continuing to enhance its marketing ability.The marketing theory,by means of literature analysis method,STP analysis method,various research methods of 4P marketing strategy method,summed up the RT advertising company's current marketing situation,shortcomings and marketing aspects,and summarized as the four aspects of the problem,which has not yet formed a competitive market product portfolio,pricing system,lack of reasonable promotion measures the effectiveness is relatively low,the marketing team is not stable;second,the market segmentation theory,combined with the actual RT advertising company,make clear the target market;third,the RT advertising companies should be how to adjust its marketing strategy,mainly elaborated from the four aspect of the marketing strategy of product structure,product pricing,marketing channels and promotion measures.At the end of the thesis,the author illustrates the to to ensure the effectiveness of the formulation of marketing strategy,the RT advertising company shall formulate what safeguards,including the construction of a more perfect customer relationship management system;improve the efficiency of human resource management;introducing more scientific and advanced marketing idea;optimization staffs knowledge structure.The research purpose of this paper is to help the RT advertising company to better understand the current competition situation,and through the implementation of the marketing strategy,to further expand the market share,to maintain competitive advantage.