Research On The Marketing Strategy Of ED Denture Company

Entering into the 21st century, with social and economic progress, improve the quality of life, aging highlights, People in the pursuit of material satisfaction, also gradually increased emphasis on health and nursing care, this gives new denture industry to provide a broad development prospects. It is in this context, ED Denture Company came into being, was founded in June 2005, is the development, production and sales in one of the denture-tech small and micro enterprises. The company achieved in 2008 the production license and product registration, after five years of development efforts, has accumulated industry-leading technology relative resources and management resources to "carved engraved, to the sincere heart" business purposes and "noble, honorable" the brand quality to win the trust of many industry customers.As the denture processing industry’s rising star, how to keep the country in an increasingly tough market competitive advantage, based on how the problem undefeated, both members face together the whole company in a rapidly changing technological innovation, the company is also an urgent need for rapid promotion. I was invited by a friend, since the company was established in charge of financial operations from the hope that through this case study for this stage of ED denture companies seeking appropriate countermeasures and suggestions on how to shape the core competitiveness of the brand and develop marketing strategies in combination.First, this paper based on the theory of literature and combing using a variety of survey methods, the system analyzes the development status and characteristics of the domestic market denture industry. Secondly, with Porter’s five forces model ED denture company’s external market environment and internal situation in-depth analysis, followed by SWOT analysis tools are mainly focused on the case of competitors, then pointed out that ED denture companies face opportunities and challenges, strengths and weaknesses coexist. Finally, the development trend of ED Denture Company at this stage, and further produces the "five-sided one core" of the marketing mix conclusions.In this paper, the process of applying marketing theory, analytical methods and marketing strategies proposed model, denture processing industry has universal guide and reference. However, in the denture new technologies, new materials and changing market environment, select the marketing strategy is not static, it is dynamic and constantly revised and continuous improvement process.