A Case Study On Marketing Strategy Of A Car

With the rapid development of the automotive industry in China in the 21^st century, domestic automotive enterprises are facing more and more opportunities and challenges in this New Age of marketing. After the famous international "6+3" Auto group enter the domestic market, the domestic marketing environment had to cope with the huge change in this field. Especially after China's entry into WTO, China's automobile industry faces ongoing challenges and more competition, traditional marketing will meet brand new challenges. At present domestic automotive enterprises normally focus on the production of the Auto, but ignore the most important factor: marketing. The new products continuously appear, but few products that have a ready market. This shows that it is necessary for us to study the marketing pattern and to increase the enterprise's competitive ability for integrating with the International Market.At present the main auto productions are from Joint venture and the domestic auto manufacturers, China's entry into WTO is not only the opportunities, but also challenges for every auto manufacturer in China when more and more import auto production from foreign countries enter into Chinese market. Therefore, there are some uncertain factors for A car company, such as the long term and the short term, advantageous circumstances and disadvantageous circumstances, it is important to explore our Strengths to obtain competitive advantage.Challenges arise, opportunities will shows it ways to success. If A car want to take a place, in the dynamic domestic auto market, they have to pay more sweat and tears, the most important thing is to explicit strategic targets in the development of A car and implement it successfully.This article is based on the above mention, take the marketing activities of A car company as the research object, the analysis is on the basis of the macro environment, supply and demand situation of domestic auto market, Competitive Status of domestic auto market, according to the overall strategy of A car, to propose suggestion for the market strategy of A car and seek for the target market after carrying out the subdivision of Chinese market for market orientation.