International Strategy Research For Baosteel

2014 China’s economic has entered a new normal state and the steel industry presents new features and opportunities. Big change and adjustment will happen in the steel industry. The overcapacity, imports of raw materials and growing environmental problems must be solved to upgrade the products’structure and rebuild competitive advantages. Internationalization is a key method. Baosteel Group Corporation, as one of the best Chinese steel corporation, has initially completed the global distributions of oversea trade services, resources and production. However, compared with the advanced international steel corporations, Baosteel’s international level is not high enough. It’s necessary to research Baosteel’s International strategy and enhance international competitiveness.Based on the theory of internationalization, this paper will focus on three areas:(1) Assess the degree of Baosteel internationalizationThe method to access degree of internationalization has not widely formed. This paper will give an improved eight factors cobweb model combined with the steel industry characteristics, including trade services, resources’ supplying, production, financial management, marketing management, technology, human resources, international index.(2) Analyze the domestic and international marketAnalyze the impact of China’s new economic normality by using Porter’s five forces model.(3) International Strategy Management of BaosteelStudied in International Strategic objectives and position of Baosteel, analysis of Baosteel International Strategy Implementation Path, and recommend appropriate international strategy to the existing problems.