Research On Development Strategy Of HSMH Trade Company

Since the reform and opening-up, with the rapid development of Chinese economy and in support of national policy,Chinese welding consumables industry develop rapid. After jointing WTO, world welding consumables industry production order transfer to China slowly because of whose cheap production costs, making China become the most competitive welding materials production base.Chinese welding consumables industry gradually changed the backwardness and Formed a complete industry system.After met Chinese own needs, the volume of product for export also increase.Small and medium-sized foreign trade enterprises play a decisive role in the China in international trade and have made a great contribution to economic development of China, as the backbone of Chinese foreign trade. After jointing the WTO, with the deepening reform of the foreign trade system,the domestic corporations have more freedom in foreign trade operation. Small and medium-sized foreign trade enterprises face the cruel reality whose weak R & D capacity,lack of professionals, single sales and smaller product differentiation Especially in recent years, under the influence of lowering down export rebate rate, renminbi’s appreciation against the dollar and higher raw material costs, they face the reshuffled danger in the industryHSMH international trade company facing fierce competition in domestic isprofessional in welding materials exports.Based on the detailed investigation on the internal environment of HSMH trading company,this paper uses the PEST analysis and Five Forces Model to analyze the competition level of welding material export industries.Using SWOT method to analyse the strengths,weaknesses, opportunities and threats faced by HSMH trade company.Finally this paper draws the conclusion that the company in it’s own condition should implement diversified and integrated development strategy in the existing environment and should adopt reasonable measures to protect the effective implementation of the strategy.Based on the research of the theory of development strategy, according to the many years operating experience of HSMH trading company, This paper puts forward and formulates a set of suitable for HSMH trading company’s development strategy which has an important guiding role in expandinig market share and increasing customer stickiness.At the same time it has certain reference significance for the small international trade company products that operate the similar products...