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The Research Of SGMW Automotive LTD Engine Plant Project Management

Posted on:2016-09-17Degree:MasterType:Thesis
Country:ChinaCandidate:H WeiFull Text:PDF
GTID:2309330461980672Subject:Business administration
Abstract/Summary:PDF Full Text Request
In recent ten years, with the rapid of the economic growth in China, automotive industry through market competition, has a high development, already become the important industry of national economy, but the general market were controlled by the joint brand, China brand just have a small proportion.By comparing the advanced company, we found that they started early and accumulated abundant capital and technical reserves, local self-owned company lack of independent development ability and standard project management process, then always couldn’t maintain a competitive advantage for the new product’s timing、cost and quality poor appearance. After joint venture with Saic and GM auto become SGMW, based on the advance technology and management mode, It take great place in the product and management, Within three years, have a rapid development, at the top of the local market, and become the largest company in China. It’s very representative for the only one still insists developing local brand after jointing with GM, although GM is the world’s top three cars, marked the USA spirit, but still included all the wuling and baojun into its brand and sales in the general account, only in the multinational companies in China, very representative.The article mainly compared the project management process and methods of SGMW before and after joint venture. Based on the Qingdao engine project engine case, frome the scope of the project management, schedule, budget control and safety management process, and finally success reached the best balance between the quality, cost and schedule. Therefore, in some sense, SGMW QD project management mode can be a complement to Chinese self-owned brand project management mode, particularly for Chinese project manager has a strong reference.
Keywords/Search Tags:Project, Project Management, SGMW QD Engine
PDF Full Text Request
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