Southwest Lubricating Oil Of K Brand Motor Research On Competitive Strategy

Since 2010, with the rapid development of automobile industry, China has become a more global marketing largest country, with national environmental upgrades, traffic congestion and a low share of domestic brands of challenges, but also to provide a rare car lubricants development opportunities, making Chinese automotive lubricants (hereinafter referred to as car oil) market structure is undergoing profound changes, high-grade motor oil consumption growth to rise year after year, domestic and foreign brands are invariably lubricant motor oil market as a main direction.Although K brand utilization of resources and technological advantages, in the southwest car oil market occupies half. But with the growing competition in the market, K brand must depart from the perspective of long-term development, we must further clarify the competitive strategy in the southwest region around rebuilding core competencies, and continuously improve the brand’s market position and the company’s market share.Through quantitative analysis of current and future Southwest automotive market trends, the use of theoretical knowledge of competitive strategy and marketing management, and analysis of competition in the domestic car market status of oil and Southwest regions, as well as relevant external environmental factors, SWOT analysis and detailed analysis of the K brand in the southwest market has strengths and weaknesses, opportunities and challenges, K brand resources combined with the diversity of scientific research and technology branch of the geographical body strength and thickness, etc., and take advantage of favorable market opportunities brought about car oil demand growth, it is recommended to reposition the brand’s market position K deepen intensive distribution strategy and cost strategy to further improve the organizational structure southwest, process management, control indicators, based on the assessment and evaluation strategies assist and motivate, K brand in the Southwest will fight with Shell, Mobil brand lubricants superb par.Can be expected, under the guidance of China Petroleum oil company’s overall competitive strategy, the Northwest branch sales by more specific implementation of competition policy, can greatly enhance China’s oil motor oil business in the Northwest market competitiveness.