Research On Competitive Strategy Of ANIP China

With the intensification of global economic competition,the competitive environment of enterprises is changing rapidly.Each business must to re-examine the competitive strategy.Facing the new competitive situation,Strategic management ability is one of the key factors to determine the success or failure of the business.This paper took ANIP China as an example,by using the related theories and methods of enterprise strategic management.It analyzed the problems encountered in the development process of ANIP China,designed the competition strategy business strategy and business distribution for the company conform to its vision,location and actual situation,put forward the management modes,the promotion of key capabilities and the integration methods in order to support the successful implementation of the strategy.First of all,the theoretical framework was based on briefly reviewe of the research on the theory of competitive strategy,core competence concept and strategic analysis methods.Secondly,introduced the research object of AN group and ANIP China background,organizational structure and management status,and analyzed the existing problems and challenges of ANIP China.Thirdly,it analyzed the internal and external development environment of ANIP China in detail with the above theoretical framework and analysis method.Then,it made strategic choices through the SWOT analysis and the vision review of ANIP China.On this basis,it developed a competitive strategy in line with its actual situation,established development ideas,business distribution and value activities strategies.Finally,it elaborated the safeguard measures to support the implementation of ANIP China's competitive strategy.Through the study,this paper hold that based on the new situation of domestic protective coatings industry,and the internal and external environment of ANIP China,and its own resources and capabilities,ANIP China should take a positive differentiation strategy,to improve the core competitiveness by adopting the means of innovation and integration.