Research On Performance Assessment System Of A Branch Of PICC

Insurance is an important part of the financial sector in promoting the healthy development of China’s financial market, improve the financial system plays an important role. With the enactment of the insurance industry new "State 10" The development of the industry into the period of change, facing the transformation and upgrading. Enterprise competition pressures and complex market environment, which increased operating risk insurance business, but also on the insurance company’s management level and higher requirements. Performance assessment is an advanced modern enterprise management methods commonly used, but performance evaluation in China’s insurance companies started late, the implementation of the effect is not ideal. How to build for the insurance companies in this situation a set of practical performance appraisal system, to mobilize the enthusiasm of staff, in order to achieve long-term development, it has become an urgent problem. PICC is a large state-owned insurance company in China’s insurance market has an important position, and therefore its research with industry representatives significance.This paper is divided into six parts, the first part of the paper introduction, we introduced the research background, significance and major research methods overview summarizes the main research point of view of domestic and foreign scholars. The second part of the concept of performance and performance evaluation to define, elaborate control theory, incentive theory, the theory of strategic management theory related disciplines, objective management theory and so on, and the current enterprise performance evaluation methods widely used:KPI evaluation system and Balanced Scorecard in detail, for the later Chinese A branch of PICC current evaluation system and provide a theoretical basis for constructing; Part III on the basis of field surveys, introduced A branch of PICC profiles, which the competitive environment and performance assessment of the implementation of the status quo. And in-depth analysis of existing performance appraisal system there is a single assessment indicators, lack of effective communication and other issues. The fourth part of performance appraisal issues that arise from the introduction of the Balanced Scorecard proposed the idea of building a new performance appraisal system, combined with property insurance companies operating characteristics to build a branch-level performance assessment indicators and staff levels. Embodiments and safeguards fifth part analyzes the performance management system. Finally is the conclusion of the conclusions of this study are summarized.I Innovation and characteristics of this paper is that, with KPI evaluation system and Balanced Scorecard as a reference, starting from the case, through the China branch of PICC a branch KPI performance appraisal case studies, focus on property insurance enterprises operating characteristics, obtained China PICC a branch current performance appraisal system problem. Combined with the actual situation to consider the idea of introducing BSC evaluation system, to the adoption of this research on A branch of PICC of the performance appraisal system to promote the construction of a better, and provide a reference for other insurance companies.